International Expansion of Your Brand

Distributing, licensing, and franchising in the international market has seen a rapid increase in recent years. More and more U.S. and Canadian companies are going into the global marketplace and seeing a growing share of their revenue coming from international operations. Expanding your brand internationally is not always easy, but it can produce tremendous financial long-term rewards. Some of the reasons that make foreign markets appealing to U.S. and Canadian companies are:

• International brand recognition
• Increase growth potential
• Diversify company's market
• Protection from the effects of economic cycles
• Increase value of the brand
• Increase share of company's revenue
• Global branding
• Improving operations
• Low risk and minimal investment
• Building strong relationships world-wide